I am a traveller, with my car as my office and my two feet as my means of transport. Every single day, I journey from one corner of Mumbai to another, crossing numerous roads, streets, lanes, by-lanes, malls, stores, shops, events, exhibitions, pop-ups, and more to source and plan for the work I do. I call myself a traveller because I encounter countless faces, interact with them, learn about their joys and sorrows, and experience the world through their eyes – Stop. Share. Shop.

Recently, I’ve come across zines and booklets that are all about straightforward, sharp, and somewhat thought-provoking one-liners, messages, and dialogues.

“Everyone is an artist,” he says. “There are no dirty words, only dirty minds,” he adds.

“Stop making sense,” he says. “Let’s be awkward together,” he adds.

“Orgasms are very nice, but revolutions are better,” he says. “Drop out!” he adds…

These are a few lines, or rather titles, from the booklets that first caught my eye. I won’t lie – they looked pretty cool and clean, type-printed on pamphlet paper, single-lined, bound together, and very reasonably priced – so I bought them all! (At least, all the ones on display.) Easy to read and sometimes re-read, each line and every page intrigued me, making them more than just a weekend flip-through but impactful messages written in the simplest way possible.

the purpose is just to be... and in doing so
turn on everybody who can be turned on and 
turn off everybody else...

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